FLEISHERS: MEAT RAISED RIGHT.
CHALLENGE: Built on a “rockstar butcher” persona, the deep intention around quality, service, and community was lost.
SOLUTION: A full rebrand and 360 campaign that made the brand more personable and approachable while conveying quality and excellence in butchery.
PROJECT EXECUTION: Brand Strategy, Brand Foundation, Visual ID, Brand Video, Storefront & In-Store redesign, Web Design, Social Media.
VISual identity
IN-STORE
MARKETING VIDEO
Brand Video
Website
The 2021 pandemic created some urgent needs to get customers their food during a challenging time. With multiple stores requiring online ordering for pickup, delivery, and pre-ordering, we rebuilt the website from the ground up.
SOCIAL MEDIA
UNIFORM & MERCHANDISE
Butcher & Monger Uniform Design
FOOD PHOTOGRAPHY
Tabletop Food Photography
Icon Architecture
Being a complex business with multiple verticals, locations, and a plethora of product we used design to drive communication hierarchy for optimal shopability in-store and online.
With half a dozen everyday meat types and more on occasion, we created a streamlined logoset to easily navigate the stores by meat type.