FULL CIRCLE
Full Circle came asking for a pack redesign, I built them a brand.
Through my purpose-driven agency The Humans, I built a team tailored to their needs and gave them a complete overhaul.
PROJECT EXECUTION: Re-Brand, Brand Voice, Package Design, Icon Design
BRAND FOUNDATION | BRAND VOICE | VISUAL IDENTITY
PACKAGE REDESIGN
One of the challenges I solved was developing an information architecture to house and communicate consistently across the brands 50+ products.
PACKAGING ICON SYSTEM
Challenge: Design a simple set of icons to cut through on-shelf clutter, to inform and educate customers about Full Circle's sustainable materials.
Back of back icons: